Product Hunt Subsequent Launches, Yay or Nay?

TLDR: Yes, a subsequent Product Hunt launch is worth it, but you have to keep in mind a few important things. Keep reading for more details.

First of all, let's start with the fact that Product Hunt allows you to do subsequent launches for the same product, for free, just like the initial launch. Product Hunt says: "You can launch as often as you have new significant product iterations available" - learn more here.

Make Sure You Have Significant Updates

As PH says, you should do subsequent launches whenever you have significant product iterations available. This is important because the chance of getting noticed is higher when you have significant updates rather than when you have minor changes. Additionally, PH can't allow launching every time you have minor updates because the PH users are always looking for new stuff, innovative products or changes, and so PH is keeping the launch quality high.

Our second launch on Product Hunt had tons of new and radical changes: from new AI features, regular features, and even huge pricing changes. We made sure to do the launch only when we knew that our updates were very significant.

Offer a Discount

Try to offer a discount if possible, PH users love discounts, and you could make some sales during the launch. We offered a 50% discount for life during the launch day. This is not mandatory of course, but it could boost your launch.

How our Second Launch Went

For us, the second launch was better than the first one. The main reason is probably the huge number of changes we had, and the changes to the pricing model. The second reason is that we offered a huge discount. Honestly, we didn't expect that it will be better than the first one, but PH had a surprise for us.

We encourage you to do subsequent launches, but make sure to make them meaningful. Good luck!